• Harpagophytum cultivation
    Harpagophytum cultivation

    Harpagophytum procumbens cultivation in Namibia

  • Hoodia gordonii
    Hoodia gordonii

    Hoodia cultivation in Africa

  • Saffron

    Crocus sativus - saffron - the golden spice

  • Glechoma hederacea
    Glechoma hederacea

    In the early part of the 16th century, ground ivy was used to clarify and flavour beer before the introduction of hops.

  • Mt .Chester
    Mt .Chester

    The Rockies, Canada

  • Echinacea purpurea
    Echinacea purpurea
  • Calendula officinalis
    Calendula officinalis
  • Stachys betonica
    Stachys betonica

    A Tasmanian bumblebee visiting a wood betony flower

  • Arnica cordifolia
    Arnica cordifolia

    Found growing in profusion on the slopes of Mt Chester, Canada

  • Echinacea tennesseensis
    Echinacea tennesseensis

    Endangered in its native Tennessee, this species is thriving in Tasmania

  • Crocus sativus
    Crocus sativus

    Saffron field in Iran - the world's largest producer of saffron (90% of total production)

  • Saffron stigmas
    Saffron stigmas

    Each crocus only produces three stigmas - all handpicked

  • Thymus vulgaris
    Thymus vulgaris

    Thyme field in Europe

Welcome to Illuminate Natural Medicine


Why is independent CPE important?

A significant amount of research has been done evaluating the impact of pharmaceutical industry-provided CPE on doctor’s prescribing patterns.  The research has consistently found that the rate of drug prescriptions by physicians increases substantially after they attend industry-sponsored seminars (Wazana, 2000). Additionally, the acceptance of small gifts such as free meals or subsidised accommodation or travel costs has been found to be associated with positive physician attitudes towards pharmaceutical representatives and their companies, as well as an unconscious impulse to reciprocate (Brennan et al., 2006).

Importantly, the majority of doctors did not believe that industry-provided CPE, acceptance of free gifts, or subsidisation of conference costs would bias their prescribing patterns (Rutledge et al., 2003).

Over the past decade, there has been a strong push to separate the pharmaceutical industry from CPE within the medical profession (Relman, 2001). The naturopath and Western herbalist professions have been lagging behind in this regard, but this is beginning to change.

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